Free campaign tracking tool

Free UTM Campaign Builder

Create UTM tracking links for Google Analytics, social media, email and advertising campaigns. Generate, shorten and share campaign URLs for free.

Build your campaign URL

Campaign presets

Your campaign URL

Your campaign URL and QR code will appear here.

How UTM links work

UTM parameters are small labels added to a URL so analytics tools can identify where a visit came from and which campaign produced it.

The five UTM parameters

Source identifies the platform, medium describes the channel, and campaign names the promotion. Term is useful for keywords and content distinguishes ads or links in the same campaign.

https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=summer_sale

Use UTM links consistently

Use them for social posts, newsletters, advertising, influencer partnerships, and printed QR codes. Values are case-sensitive, so keep a consistent naming convention. Avoid UTM tags on internal navigation because they can overwrite attribution data.

UTM Campaign Builder FAQs

What is a UTM link?

A UTM link is a URL with campaign parameters that help analytics tools identify the source of traffic.

What are the five UTM parameters?

They are source, medium, campaign, term, and content. Source, medium, and campaign are the core parameters for most campaigns.

Are UTM links case-sensitive?

Yes. Analytics platforms can treat different capitalization as separate values, so use a consistent lowercase naming convention.

Can I use UTM links with Google Analytics 4?

Yes. Google Analytics 4 reads standard UTM parameters from campaign URLs.

Should I use UTMs for internal links?

No. Do not use them for internal navigation because they can overwrite the original traffic attribution.

Can I shorten a UTM tracking URL?

Yes. Build the URL for free, then sign in to Rabetly when you want to save, customize, and track a short version.

Do UTM parameters affect SEO?

They do not improve rankings. Use canonical URLs and avoid sharing many parameter variants as indexable pages.

How should I name UTM campaigns consistently?

Use lowercase names, hyphens instead of spaces, and a documented format shared by your team.